About us

The story behind Aelin jewellery

Aelin jewellery is a UK based jewellery brand founded by Emma James. Our values centre around empowering individuals by offering jewellery that complements any style. Whether you’re dressing up for an event or for every day wear, our diverse range of styles and materials have something to suit every occasion. Aelin pieces are designed to make you feel special and unique every single day.

In the summer of 2023, Emma decided to take the plunge and officially launch her own jewellery brand. She has always loved fashion, jewellery and the arts and noticed a gap in the market for a handmade jewellery brand that specialised in bold, fun and statement pieces. 

Each piece is carefully crafted and curated in our studio in Devon and all of our beaded pieces are hand made with so much love by Emma. They feature glass and ceramic beads and semi precious stones such as rose quartz, aquamarine and freshwater pearls. 

Emma, the owner of Aelin, began her career as a makeup artist specialising in the bridal industry. Based in south Devon in the UK, Emma is passionate about celebrating individuality, empowering women to feel their most beautiful and giving back where possible. Aelin jewellery is proud to say that £1 from every sale is donated to Rowcroft hospice, a charity based in south Devon helping families through difficult times.